![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/start-event1.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/start-event2.png)
Start Event
The journey of thousands of events starts with one. Choose the event you would like to track the user flow from
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/visual-flow.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/visual-flow1.png)
Visual Flow
Visualize all possible actions taken by all your users at every node along with actual number of users
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/visual-flow.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/visual-flow1.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/insights.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/insights-summary.png)
Insights
Figure which high risk & most popular events are and number of unique & churning users
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/action.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/action-type.png)
Actions
For 360 degree targeting launch campaigns across all channels right from this submenu
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/action.png)
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/action-type.png)
Benefits
![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/journey.png)
Map Customer Journey
Track all the possible paths taken by users to reach from start to conversion event![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/drop-offs.png)
Reduce Drop Offs
Analyze all events where churn occurs the most to launch targeted campaigns to influence users toward conversion![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/increase-retention.png)
Improve Retention
Target users instantly at any high risk event right from the submenu to ensure there are less chances of churn![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/omni-channel-targeting.png)
Omni-Channel Targeting
Target users across all channels including Push Notifications, SMS, Email, Facebook Wall Post for 360 degree marketing![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/increase-conversion.png)
Increase Conversion
Boost conversions by consistently influencing users by launching contextually personalized campaigns at every high risk node![](http://app42ma.shephertz.com/wp-content/themes/twentytwelve/images/marketing-automation/userflow/improve-ux.png)