Retail
The biggest problem any retail apps faces is to get the user finally pay for something they are interested in. The reason is not because they do not wish to buy that particular product, but because either they get distracted by too many options that they lose track of what they wanted to purchase or they found similar product on another app with a better deal.
Retail Remarketing can be a great way to remind these users about the awesome products that are lying in their cart or if need be can lure them with a promotional coupon or code to ensure that the conversion happens. Retail retargeting can be a sure shot way of converting casual users into loyal customers if they are prompted with personalized ads and visuals.
Banking
Money management is an issue that everyone faces. People can be really bad at handing their savings, finances and everything related to expenditure. They often need a nudge to help them understand about their status of their accounts. Mostly, people keep checking banking apps for any loan offers or any premiums that they can apply for or anything for that matter that helps them in wealth management.
Remarketing in Banking can be used to show specific ads such as loan exclusive offers that provide benefits that no other bank does. Or it can be used to offer users financial advice on how to handle their expenses and the current trends in banking that they should be aware of. They may also be tempted with some freebies on making a transaction of certain amount.
Healthcare
Health is primary, always, there is no denying to this fact. People always wanted to consult with trusted doctors or someone providing less expensive consultancy or sometimes both. Often it has observed that people book routine checkups and medicines but forget due to various reasons. The irony is, nobody wants to spend on doctors and medicine but they can’t stop falling sick.
Healthcare Remarketing has been extremely effective in showing ads that remind people of their next checkup or offer a discount on the next consultancy. Hospitals and clinics can offer combo plans for an entire family routine health checkup and can also promote certain doctors that are new to suggest people that they may opt for a consultancy from them.
Travel
People love to travel. They love to visit places all around the world but the only issue that all kinds of travelers face is the budget. All kinds of travel apps then start deploying various app promotions tempting them with various offers. Travelers look for suggestions sometimes as well, based on their interests or past travel choices. Certain things are mostly common in their bookings such as the type of hotel room or the choice of flights.
Remarketing can be an ultimate weapon to show ads to people who just look at certain tour packages to get them to convert with promo codes or tempt them to upgrade to better rooms with discounts. Also, newly acquired users can be quickly moved further down the funnel with quick and luring Facebook ads that ensure that they are targeted and converted at the soonest.
Media
Since media apps are mass market apps, i.e., they offer a major part of their content, such as music, videos, and detailed articles for free. More often than not, these apps deploy a payment gateway for paid subscriptions whenever their users desire for more content. But, majority of the users still require convincing and promotions to lure them to pay for more.
This is where App Remarketing comes in. Whether the content of these apps is completely free for a certain period of time or just a part of it is available making the rest of it paid, Remarketing in Media gives you enough scope to target these users on Facebook and prompt them to upgrade for a premium plan or go for paid subscription.
Gaming
Most of the good games are addictive and have viral loop in them. But history has shown that any game, however popular it was, has seen the worst of the days. Why? People lose interest. Why? People either can move to next level or are bored or using the same props or start finding the game not challenging gradually. Almost all the games are always on the verge of losing their top status for various reasons.
Remarketing is highly recommended in gaming apps because it is a bang on method of maintaining the interest of the gamers in your game. Remarketing ads can be shown to people who either are stuck at certain levels by offering hints, extra lives or in-game items; people who are about to stop playing due to lack of challenge by highlighting new features, tasks, or weekly leaderboards. Remarketing can also be used to prompt people to unlock extra or bonus or special features.
